The market for online search advertising is gigantic. Every day, millions of people use the major search engines on the web. Advertisers are spending lots of money making searchers click on their ads. No wonder there are billions of dollars going around in this market. At the same time, the searcher doesn’t earn a single penny and it is questionable whether the privacy is well-protected. That’s also what they thought at Bitclave. So, they developed a decentralized search engine. To finance its further development, the company organizes an ICO.
What is Bitclave?
At its website, Bitclave immediately makes clear what she believes is the problem in the market of search advertising and she wants to solve: “Internet giants provide everything for us – free search, free mail, free chat. But, every time you perform a search or click on an ad, they are paid hundreds if not thousands of dollars from the companies behind the ad. Why should you do all the work while they reap all the benefits?”
Bitclave has the ambition to eliminate the middleman when searching the web and let the advertiser and searcher directly trade in data. This means that they are developing a search system that lets you decide who can use which of your data. In return, you’ll get a consideration in the form of tokens.
In the whitepaper it is explained that the company builds a functionality called BASE. Bitclave Active Search Ecosystem is the heart of Bitclave. In BASE, the main actions of Bitclave take place. For this purpose, a number of functionalities that should keep the ecosystem running, are being developed. For example, the opportunity for advertisers to place targeted ads.
Bitclave is available to users through smartphones. The start-up builds apps for Android and Windows phones. As distinctive qualities, the company itself mentions the ability for users to search completely anonymously. Because users themselves are in charge of their data, they can also choose to share nothing. Bitclave runs on the Ethereum blockchain.
Where can you use the token?
Bitclave introduces the CAT. This Customer Activity Token can of course be traded on various exchanges, but is especially important for keeping Bitclave’s ecosystem running. Users get paid their incentives in CAT, which they can exchange for fiat money or other cryptocurrency. Because advertisers also need CAT and purchase these through exchanges, Bitclave expects the value of the currency to increase when the number of searches and advertisers grows.
What does the roadmap look like?
Bitclave has been working on this project since early 2017. At that time a team was lined up to work on Bitclave. Last quarter, the team tested a first Alpha version and according to the current roadmap the Beta version should be on the market this quarter. In the first quarter of 2018, the company wants to launch the entire ecosystem. From 2019 Bitclave has to be scaled up.
Why this ICO?
The Customer Activity Token is launched by Bitclave because it has a central role in the ecosystem. Advertisers can buy data using CAT and system users receive their incentives in this token. At the same time, money is needed to develop the Bitclave platform and through this ICO, the company expects to raise that money. According to Bitclave, their presale yielded over 16 million dollars.
What are the details of this ICO?
|Total coins issued||2,000,000,000 CAT|
|Coins at sale
|Price||1 CAT costs 0.01 $|
|Bonus||Yes. Those who buy during the first few hours of the public sale get a bonus. But it is still unclear how much it is.|
|Data||Unclear, the ICO would first start at november 8th, but because of the Bitcoin Hardfork the team decided to postpone this crowdsale to a later date.|
In the video below, the team of Bitclave explains their concept.
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